Nadiia pop-up
2023. Pop-up store for Nadiia brand at Kurazh market
My Role: Creative Producer I oversaw the conceptualization, design, execution, and location setup of immersive retail experiences. My role involved ensuring seamless implementation within budget and timeline constraints. I curated unique brand experiences that engaged customers and drove sales in dynamic, temporary retail environments.
October 2023
Kyiv, Ukraine
Founders: Nadiia brand
Nadiia Bazaar pop-up store, or rather a magical merchant wagon, at Kurazh unveiled an array of new autumn products celebrating Earth’s fertility and acknowledging its manifold gifts. Nadiia, a visionary brand founded in 2018 by Nadiia Shapoval, a devoted scholar of Ukrainian culture, stands as a tribute to her unwavering commitment to infuse traditional practices into the canvas of modern life. Kurazh Bazar - a significant event in Kyiv, where vendors gather to sell diverse foods, clothing, and eclectic goods.
